My Dreamforce Presentation: ABM for SMB Businesses

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This past November, I had the opportunity to speak twice on a topic that's taken the B2B world by storm: Account-based Marketing or ABM. While ABM has been relatively easy for larger enterprises to adopt, it can be overwhelming for growing businesses to transition from traditional demand generation. In the presentation I gave twice at Salesforce's annual conference, Dreamforce, I offer practical tips for SMB companies to test/pilot ABM so they can make smart use of time and financial resources.